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Recruitment. Retention. ROI.

Use Case

Patient Engagement & Recruitment

AUG 13, 2024

Last updated: Nov 19, 2025

Enlisting a multipronged approach for enrollment success

In this use case, we illustrate why a multipronged approach is crucial for enrollment success.

Situation

A US-based sponsor was planning a Phase IV study on atopic dermatitis in the US.

Its requirements:

Recruit a wide range of participants
Maintain patient engagement
Track ROI to inform strategic decisions

The sponsor utilized the Citeline Connect suite of patient engagement and recruitment solutions. Citeline Connect offers end-to-end multichannel, multi-vendor recruitment programs that streamline the patient journey into a trial and reduce enrollment burden for all stakeholders.

Leveraged Diversity Data

Quantified disease prevalence and gained insights into its patient population to estimate the recruitment pool’s size
Anticipated recruitment challenges through analysis of claims trends and enrollment rates of closed trials

Launched Clinical Trials Website

Strategically designed website to meet objectives, boost brand identity, and optimize conversions based on input from patients and advisory boards
Enabled quick eligibility assessments through a prescreener, providing a seamless journey for potential participants

Invited Patients to Join Online Community

Enabled sponsor to determine the most engaged patients
Kept community members engaged and updated by sending automatic alerts and custom messages about the upcoming trial

Reached and Engaged Diverse Audience

Utilized a variety of channels to engage both traditional and nontraditional organizations dedicated to patient recruitment
Ensured cost-effective, outcome-driven approach through network of 100+ precontracted, thoroughly vetted recruitment partners

Tracked Return on Investment (ROI)

Allowed for full visibility into campaign, site, and partner performance so as to make informed, strategic decisions

Added Value

Leveraging real-world claims data, the sponsor was able to identify a market opportunity to ensure a diverse participant population.
Recruitment and engagement efforts put enrollment 6 months ahead of schedule.
The sponsor built a community of engaged patients who can enroll in future studies.

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サービス活用事例

Patient Engagement & Recruitment

Rezolute Pediatric Trial Case Study

Rezolute’s challenge was to recruit pediatric, ultra-rare disease patients for a congenital hyperinsulism clinical trial. See how Citeline Connect helped.

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