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Recruitment. Retention. ROI.

Use Case
Patient Engagement & Recruitment
Recruitment. Retention. ROI. Enlisting a multipronged approach for enrollment success

Last updated: Nov 12, 2025


Enlisting a multipronged approach for enrollment success

In this use case, we illustrate why a multipronged approach is crucial for enrollment success.

Situation

A US-based sponsor was planning a Phase IV study on atopic dermatitis in the US.

Its requirements:

  • Recruit a wide range of participants
  • Maintain patient engagement
  • Track ROI to inform strategic decisions

The sponsor utilized the Citeline Connect suite of patient engagement and recruitment solutions. Citeline Connect offers end-to-end multichannel, multi-vendor recruitment programs that streamline the patient journey into a trial and reduce enrollment burden for all stakeholders.

Fifty fifty demo image.

Leveraged Diversity Data

  • Quantified disease prevalence and gained insights into its patient population to estimate the recruitment pool’s size
  • Anticipated recruitment challenges through analysis of claims trends and enrollment rates of closed trials
Fifty fifty demo image.

Launched Clinical Trials Website

  • Strategically designed website to meet objectives, boost brand identity, and optimize conversions based on input from patients and advisory boards
  • Enabled quick eligibility assessments through a prescreener, providing a seamless journey for potential participants
Fifty fifty demo image.

Invited Patients to Join Online Community

  • Enabled sponsor to determine the most engaged patients
  • Kept community members engaged and updated by sending automatic alerts and custom messages about the upcoming trial
Fifty fifty demo image.

Reached and Engaged Diverse Audience

  • Utilized a variety of channels to engage both traditional and nontraditional organizations dedicated to patient recruitment
  • Ensured cost-effective, outcome-driven approach through network of 100+ precontracted, thoroughly vetted recruitment partners
Fifty fifty demo image.

Tracked Return on Investment (ROI)

  • Allowed for full visibility into campaign, site, and partner performance so as to make informed, strategic decisions
Added Value
  • Leveraging real-world claims data, the sponsor was able to identify a market opportunity to ensure a diverse participant population.
  • Recruitment and engagement efforts put enrollment 6 months ahead of schedule.
  • The sponsor built a community of engaged patients who can enroll in future studies.
Related products
Clinical trial participant discussing trial details
Citeline Connect
The end-to-end solution to find, educate, engage, and enroll clinical trial participants worldwide
Blocks showing the network behind the Patient Recruitment Collective, speeding up the process of patients to their trials.
Citeline Connect Marketplace
A robust recruitment network of 100+ recruitment organizations powering more efficient, effective trial enrollment
Clinical trial protfolio website making it easy to provide and manage trial information
Trial Portfolio Websites
The comprehensive solution for educating, engaging and enrolling participants across an entire clinical trial portfolio

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