This Award is open to any OTC product – either a new brand or a line extension to an existing brand. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted.

FINALISTS

• Berocca Mind, Bayer Consumer Health
• Broncho 5 in 1 Multi-Symptom Action Syrup, Perrigo
• CanesMeno, Bayer Consumer Health
• Evana Heavy Period Relief, Maxwellia
• Neutrogena T/GEL Anti-Dandruff Scalp Relief Shampoo, Kenvue
• Panadol 500mg Liquid Capsules, Haleon
• TheraTears Irritation & Redness 5-in-1 Eyecare Eye Drops, Prestige Consumer Healthcare

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the – line – exceeding £0.5 million. Your entry can be for the umbrella OTC brand or for a product/sub – brand of the umbrella OTC brand. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a big budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

FINALISTS

• Aveeno (Adult Skincare), Kenvue, Ogilvy, OneVue
• Buscopan, Opella., MRM, Hearts & Science, PHD, Craft
• E45, Karo Healthcare, T&P, Halpern
• Jungle Formula, Perrigo, VML, Dorst & Lesters, Uncovered
• Movicol Ease, Norgine, Burson, Havas, Fountain
• NiQuitin, Perrigo, VML, D&G, Publicis
• TePe Interdental Brushes, TePe, Bray Leino, Speed Communications
• Voltarol, Haleon, Publicis, Publicis Sports and Entertainment, Blackdog

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is designed for OTC brands which have been supported by a total marketing spend – both abovethe-line and below-the – line – of up to and including £0.5 million. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a small budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

FINALISTS

• Compeed, Perrigo, Havas
• Deep Heat & Deep Freeze, Mentholatum, Mentholatum UK in-house, 7 Stars
• Neutrogena T/GEL, Kenvue, Omnicom Production London
• Optase Life, Scope, Brands2Life, All Creative, JKO Collective
• Pyrocalm Control, Dexcel Pharma, Cornerstone Design & Marketing
• Replens, Church & Dwight, Wavemaker, Capsule Comms, Verve, Health Professional Academy, CIG

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.

FINALISTS

• Berocca Mind, Bayer Consumer Health, GOAT
• CanesMeno, Bayer Consumer Health, Inizio Evoke, EMC, GOAT
• DulcoLax, Opella., OMG Group - Hearts & Science
• E45, Karo Healthcare
• Evana Heavy Period Relief, Maxwellia, Acumen Media Partners LLP
• Nicorette, Kenvue, Channel 4
• Rennie, Bayer Consumer Health, Brands2Life
• Sensodyne, Haleon

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.

FINALISTS

• Allevia, Opella., MRM, Hearts & Science
• CanesMeno, Bayer Consumer Health, EssenceMediacom, Inizio Evoke, Oliver
• E45, Karo Healthcare, T&P, Halpern
• Flarin, Infirst, We Do Social
• Histallay, Dr. Reddy’s, Acumen Media Partners LLP
• Movicol Ease, Norgine, Burson, Havas, Fountain
• Regaine, Kenvue

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any television or video advertising campaign – excluding sponsorship and point-of – sale broadcasting – for an OTC brand. This can include television commercials, videos created for social media, and YouTube channels and videos. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

FINALISTS

• Buscopan, Opella., MRM, Hearts & Science, PHD, Craft
• Corsodyl, Haleon
• EllaOne, Perrigo, VML, Publicis, Dirt & Glory
• Evana Heavy Period Relief, Maxwellia, Acumen, Sam Teale Productions
• Flarin, Infirst, Punktuate!, We Do Social
• Jungle Formula, Perrigo, VML, Dorst & Lesters, Uncovered, Publicis
• NiQuitin, Perrigo, VML, Publicis, D&G
• Regaine, Kenvue

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any trade or consumer public relations campaign running for an OTC product. Judges will be looking for evidence that the campaign’s objectives have been realised in terms of measurable results. Entries are invited for initiatives including trade – press launches, innovative pharmacist training and brand involvement, help-lines, disease awareness days, healthcare websites, consumer information packs, work with patient or healthcare professional groups, activities supporting sponsorship campaigns, newsletters or a myriad of other activities and techniques that can be used to promote the personality and use of an OTC brand indirectly to a target audience.

FINALISTS

• CanesMeno, Bayer Consumer Health, Inizio Evoke
• Deep Heat & Deep Freeze, Mentholatum, Jungle Cat Solutions
• DenTek, Prestige Consumer Healthcare, Satellite Health
• MacuShield, Alliance Pharma, Jungle Cat Solutions
• Movicol Ease, Norgine, Burson
• Nicorette, Kenvue
• Olbas, Lanes Health, Speed Communications
• Sudocrem, Teva, Brazen PR

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

Judges will be looking for evidence that the campaign or launch in question aims at and measurably achieves a wider social or environmental benefit. Examples include the introduction of recyclable packaging, encouraging positive consumer behaviour change, celebrating diversity in marketing, working with charities or advocacy organisations to promote social or environmental causes.

FINALISTS

• Buscopan, Opella.
• Calpol, Kenvue
• Canesten, Bayer Consumer Health, Inizio Evoke, Incisive Health
• DenTek, Prestige Consumer Healthcare, Satellite Health
• E45, Karo Healthcare, T&P, Halpern, CAN Advertising
• EllaOne, Perrigo, Dirt & Glory Media, Brook Charity
• Nicorette, Kenvue, M+F Health
• Voltarol, Haleon, Publicis Media, Channel 4, Gay Times, Bullion Productions

WHO COULD ENTER

This Award is open to any purpose-driven marketing campaign or launch for a consumer healthcare product.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required.

FINALISTS

• Allevia, Opella.
• E45, Karo Healthcare
• Flarin, Infirst
• Jungle Formula, Perrigo
• Movicol Ease, Norgine
• Nicorette, Kenvue
• TheraTears 5-in-1 Eyecare Eye Drops, Prestige Consumer Healthcare
• Voltarol, Haleon

WHO COULD ENTER

Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required.

FINALISTS

• Allevia Hives, Opella.
• Broncho 5in1 Multi-Symptom Action Syrup, Perrigo
• CanesMeno, Bayer Consumer Health
• Day Nurse Tablets, Haleon
• Evana Heavy Period Relief, Maxwellia
• Neutrogena T/GEL Anti-Dandruff Scalp Relief Shampoo, Kenvue
• Sensodyne Clinical Repair Deep Clean Toothpaste, Haleon
• TheraTears Irritation & Redness 5-in-1 Eye Drops, Prestige Consumer Healthcare

WHO COULD ENTER

Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required.

FINALISTS

• Calpol, Kenvue
• Chloralieve Dual Action Sore Throat Lozenges, Prestige Consumer Healthcare
• DulcoLax, Opella.
• Lamisil, Karo Healthcare
• Neutrogena T/GEL, Kenvue
• NiQuitin, Perrigo
• Piri, Haleon
• Regaine, Kenvue

WHO COULD ENTER

Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’