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ABOUT THE AWARDS
The OTC Marketing Awards return for the 30th anniversary!
Get ready for the ultimate celebration of excellence in UK OTC healthcare marketing! Dubbed ‘the Oscars of the industry,’ the 30th edition of the OTC Marketing Awards will be a momentous occasion. We will once again shine a spotlight on the most innovative and impactful brands in the sector. Each entry will be rigorously evaluated by an elite panel of UK industry leaders—handpicked for their expertise and impartiality.
An electrifying evening of celebration, recognition and networking awaits at the glamorous black-tie gala and Awards ceremony on Thursday, 20 November 2025, taking place at the prestigious Royal Lancaster Hotel, London. Join the brightest minds in OTC marketing for an unforgettable night where innovation meets inspiration!
Key Details:
Entry deadline: Monday, 1 September, 2025
Early-bird table booking ending: Tuesday, 30 September, 2025
Ceremony: Thursday, 20 November, 2025
Royal Lancaster Hotel, London
Shortlist Announced: October 2025
Watch the 2024 Highlights Video
This Award is open to any OTC product – either a new brand or a line extension to an existing brand. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted.
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the – line – exceeding £0.5 million. Your entry can be for the umbrella OTC brand or for a product/sub – brand of the umbrella OTC brand. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a big budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is designed for OTC brands which have been supported by a total marketing spend – both abovethe-line and below-the – line – of up to and including £0.5 million. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a small budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any television or video advertising campaign – excluding sponsorship and point-of – sale broadcasting – for an OTC brand. This can include television commercials, videos created for social media, and YouTube channels and videos. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
This Award is open to any trade or consumer public relations campaign running for an OTC product. Judges will be looking for evidence that the campaign’s objectives have been realised in terms of measurable results. Entries are invited for initiatives including trade – press launches, innovative pharmacist training and brand involvement, help-lines, disease awareness days, healthcare websites, consumer information packs, work with patient or healthcare professional groups, activities supporting sponsorship campaigns, newsletters or a myriad of other activities and techniques that can be used to promote the personality and use of an OTC brand indirectly to a target audience.
WHO CAN ENTER
The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.
Judges will be looking for evidence that the campaign or launch in question aims at and measurably achieves a wider social or environmental benefit. Examples include the introduction of recyclable packaging, encouraging positive consumer behaviour change, celebrating diversity in marketing, working with charities or advocacy organisations to promote social or environmental causes.
WHO CAN ENTER
This Award is open to any purpose-driven marketing campaign or launch for a consumer healthcare product.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required.
WHO CAN ENTER
Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required.
WHO CAN ENTER
Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.
For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required.
WHO CAN ENTER
Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’
Powered by data, delivered through creative, media, e-commerce and logistics, Precision market, sell and distribute healthcare products to the right customers at the right time.
Our team of talented, dedicated, and driven people provide data, insight, tech platforms, e-commerce development, storage and distribution for a range of licensed medicines and medical devices.
The Precision group services are end to end – from demand generation, online sales and third-party platform management, to product through the door. Whatever your commercial goals in healthcare, we will get you there.
A weekly print magazine until 2016, C+D is now a digital-first publication, covering everything from breaking news and in-depth features, to CPD modules, interactive investigations and podcasts.
Our audience has grown with us – we are now read by an average of 114,100 unique users each month.
The C+D network encompasses an industry leading jobs website, an online Community, the annual C+D Awards, and C+D Data – containing essential product information on around 100,000 pharmacy products. Meanwhile, the Price List and online Guide to OTC and Diagnostics remain essential resources for you and your teams in your pharmacy.
HBW Insight is a single source of regulatory, legislative, legal, and commercial news and insight, helping you to anticipate global challenges, risks, and opportunities. It connects the dots across three sectors, including over-the-counter medicines, vitamins, and dietary supplements and cosmetics, which have increasing points of intersection.
It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.
Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.
This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.
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