Winners announced
OTC Marketing Awards 2022
28 Nov 2022 - 23:30 - 23:30
Hero banner for OTC Marketing Awards

THE OTC MARKETING 2022 WINNERS HAVE BEEN ANNOUNCED

About this Award

Known as ‘the Oscars of the industry’, the OTC Marketing Awards proudly recognise and reward the very best brands in OTC healthcare. The closing date for entries is 29 August, 2022, and the qualifying period for submissions is August 2021 - August 2022. All Awards entries will be carefully reviewed by an independent Judging Panel - a group of senior industry experts from around the world, handpicked for their experience and objectivity. This prestigious annual event of networking and celebration will incorporate a gala black-tie dinner and Awards ceremony, on Monday, 28 November at the Royal Lancaster Hotel, London.

Key details

Ceremony: Monday, 28 November, 2022

Royal Lancaster Hotel, London

THE OTC MARKETING AWARDS WINNERS 2022

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

Canesten, Bayer

SHORTLIST:
  • Allevia, Sanofi - HIGHLY COMMENDED
  • Calpol, Johnson & Johnson - HIGHLY COMMENDED
  • Canesten, Bayer
  • Compeed, HRA Pharma
  • DenTek, Prestige Consumer Healthcare
  • Jakemans, Lanes Health
  • Tiger Balm, Perrigo
  • Voltarol, Haleon

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER

Allevia, Sanofi

SHORTLIST
  • Allevia, Sanofi
  • BecoCleanse, Perrigo
  • BeroccaImmuno, Bayer
  • Canesten & Ada Symptom Checker, Bayer - HIGHLY COMMENDED
  • Compeed Carton Boxes, HRA Pharma
  • Nuromol, Reckitt - HIGHLY COMMENDED
  • Sudafed Natural Relief Blocked Nose Spray, Johnson & Johnson

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

DenTek, Prestige Consumer Healthcare

SHORTLIST:
  • Jakemans, Lanes Health
  • Fybogel, Reckitt
  • Tiger Balm, Perrigo
  • Otrivine, Haleon - HIGHLY COMMENDED
  • Berocca, Bayer - HIGHLY COMMENDED
  • DenTek, Prestige Consumer Healthcare

This Award is open to any OTC product – either a new brand or a line extension to an existing brand – launched between August 2021 to August 2022. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted.

WINNER:

Allevia, Sanofi

SHORTLIST:
  • Allevia, Sanofi
  • BeroccaImmuno, Bayer
  • Deep Relief Actiflex Patch, Mentholatum - HIGHLY COMMENDED
  • DenTek Cross Flosser Eco Friendly Plant-Based Floss Picks, Prestige Consumer Healthcare - HIGHLY COMMENDED
  • GalpharmTreathay, Perrigo
  • Sudafed Natural Relief Blocked Nose Spray, Johnson & Johnson

This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the- line – exceeding £0.5 million between August 2021 to August 2022.

WINNER:

Hana, HRA Pharma, UM London, Havas London, Brands2Life, Dirt & Glory Media, Fountain Partnership, Hamell, Verve, Skills In Healthcare, Screencraft

SHORTLIST:
  • Allevia, Sanofi, Hearts & Science, PHD, Media.Monks - HIGHLY COMMENDED
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Hogarth, Jivox, AMillionAds, Global, Ambee
  • Compeed Cold Sore Patch, HRA Pharma, UM London, Fountain Partnership, Havas London, Dirt & Glory Media
  • Hana, HRA Pharma, UM London, Havas London, Brands2Life, Dirt & Glory Media, Fountain Partnership, Hamell, Verve, Skills In Healthcare, Screencraft
  • Nicorette, Johnson & Johnson
  • NiQuitin, Perrigo, Wavemaker, GMG Advertising - HIGHLY COMMENDED
  • Nuromol, Reckitt, McCann, Hogarth, Zenith
  • Voltarol, Haleon, Cirkle

This Award is designed for OTC brands which have been supported by a total marketing spend – both above-the-line and below-the-line – of up to and including £0.5 million August 2021 to August 2022. By OTC brand, we mean the overall umbrella OTC brand.

WINNER:

Centrum, Haleon, Preen

SHORTLIST:
  • Buscopan, Sanofi, Hearts & Science, PHD, Media.Monks
  • Centrum, Haleon, Preen
  • DenTek Eco/Earth Friendly Range, PNK28, Mediacom, Ceuta, Hunt Hanson, Satellite PR - HIGHLY COMMENDED
  • Epaderm, Mölnlycke Health Care, Twelve
  • Infacol's Avatar Assistant, Teva, Orbital Media
  • Jungle Formula, Perrigo, Wavemaker, Weber Shandwick, GMG Advertising - HIGHLY COMMENDED
  • Savlon, Thornton & Ross, McCann, UM
  • Sudafed & Benadryl, Johnson & Johnson

This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand between August 2021 to August 2022.

WINNER:

Centrum, Haleon, Preen

SHORTLIST:

  • Centrum, Haleon, Preen
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Rennie, Bayer, Unity - HIGHLY COMMENDED
  • Sensodyne Nourish, Haleon, Publicis Leon, Cirkle
  • Sudocrem, Teva, Orbital Media, Satellite PR
  • Tiger Balm, Perrigo, Wavemaker, Social Shepherd, GMG Advertising - HIGHLY COMMENDED
  • Voltarol, Haleon, Cirkle

This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand between August 2021 to August 2022.

WINNER:

Canesten, Bayer, Mind+Matter, Analog Folk, MediaCom

SHORTLIST:

  • Allevia, Sanofi - HIGHLY COMMENDED
  • Canesten, Bayer, Mind+Matter, Analog Folk, MediaCom
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Jivox, Breezometer, Ambee
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Hana, HRA Pharma, UM London, Precision Marketing Group, Fountain Partnership, Dirt & Glory Media, Havas London - HIGHLY COMMENDED
  • Jungle Formula, Perrigo, Wavemaker, GMG Advertising
  • Nicorette, Johnson & Johnson
  • Winter Medicine Cabinet (Benylin, Sudafed, Calpol, Imodium, Daktarin, Colpermin), Johnson & Johnson, J3

This Award is open to any television or video advertising campaign – excluding sponsorship and point-of-sale broadcasting – for an OTC brand running between August 2021 to August 2022. This can include television commercials, videos created for social media, and YouTube channels and videos.

WINNER:

Flarin, Infirst, PNK28, Shynee Digital, Guerillascope, The Nursery Research

SHORTLIST:

  • Beconase&Becodefence, Perrigo, Truant
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Hogarth, Jivox
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Flarin, Infirst, PNK28, Shynee Digital, Guerillascope, The Nursery Research
  • Hana, HRA Pharma, UM London, Havas London, Dirt & Glory Media, Fountain Partnership - HIGHLY COMMENDED
  • Sudafed, Johnson & Johnson - HIGHLY COMMENDED
  • Tiger Balm, Perrigo, Truant, GMG Advertising

This Award is open to any trade or consumer public relations campaign running August 2021 to August 2022 for an OTC product.

WINNER:

Puressentiel,Puressentiel, Jungle Cat Solutions

SHORTLIST:

  • Fybogel, Reckitt, Hill & Knowlton, Guts UK - HIGHLY COMMENDED
  • Gina, Novo Nordisk, Real Chemistry
  • Puressentiel,Puressentiel, Jungle Cat Solutions
  • Savlon, Thornton & Ross, McCann
  • Sudocrem, Teva, Satellite PR - HIGHLY COMMENDED

This Award is for any OTC brand launched or repackaged between August 2021 to August 2022.

WINNER:

Rohto Dry Aid, Mentholatum

SHORTLIST:

  • BecoCleanse, Perrigo, All Creative
  • Cetraben, Thornton & Ross, BrandOpus - HIGHLY COMMENDED
  • Compeed, HRA Pharma
  • DenTek, Prestige Consumer Healthcare, Hunt Hanson - HIGHLY COMMENDED
  • Mederma, HRA Pharma, Elmwood
  • Rohto Dry Aid, Mentholatum

This Award is open to any pharmacy education, learning and/or training initiative running between August 2021 to August 2022 for an OTC product, brand, or portfolio of OTC brands. Education and training initiatives in a variety of formats – including training manuals, digital and/or online guides and seminars – are eligible to enter for this Award.

WINNER:

Hana, HRA Pharma, Skills In Healthcare

SHORTLIST:

  • Allevia, Sanofi, CIG Healthcare Partnership - HIGHLY COMMENDED
  • Calpol Guide To Common Childhood Illnesses, Johnson & Johnson, CIG Healthcare Partnership - HIGHLY COMMENDED
  • Care and The Ultimate Guide to Care app, Thornton & Ross, McCann Manchester, OMD
  • Hana, HRA Pharma, Skills In Healthcare
  • Nicorette and Mental Health UK Partnership, Johnson & Johnson
  • Nuromol: Managing Mild to Moderate Pain, Reckitt, CIG Healthcare Partnership
  • Viagra Connect Pharmacy Training, Viatris, CIG Healthcare Partnership
  • Viatris Pharmacist Support Resources, Viatris, CIG Healthcare Partnership

This Award is open to any trade and/or professional advertising campaign and/or support package for an OTC brand running between August 2021 to August 2022.

WINNER:

Allevia, Sanofi, Think Creative

SHORTLIST:

  • Allevia, Sanofi, Think Creative
  • EllaOne and Hana, HRA Pharma, Verve - HIGHLY COMMENDED
  • Hana, HRA Pharma, Hamell, Screencraft, Skills In Healthcare, Verve
  • Nuromol Dual Action Pain Relief, Reckitt, Inside Ideas Group - HIGHLY COMMENDED
HEADLINE SPONSOR

Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy. Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life. Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022. Innovation is our everyday, changing the way people manage their health is our mantra.

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