Traditional, volume-based tactics — site database outreach, direct-to-patient advertising (TV, radio, print, online, and social media), and community events like health fairs — can work for chronic conditions, but they often produce significant drop-offs and screen failures, especially for trials with complex protocols.
STRATEGIC PLAYBOOK | JUN 08, 2026
Piecing It All Together: Completing the Patient Recruitment Puzzle
Patient recruitment can seem like a puzzle. Some pieces fit together snugly, but often there are pieces missing that can make the difference in your recruitment strategy success. When those pieces are uncovered and snapped into place, the puzzle becomes complete, allowing sponsors to see the whole picture and fulfill their patient recruitment goals.
FAQ
Why are traditional patient recruitment methods often insufficient for today's clinical trials?
What is the "third generation" of patient recruitment, and how does it differ from traditional approaches?
The third generation of patient recruitment replaces assumption-based planning with data-linked patient identification at population scale. Instead of relying on manual screening and limited site visibility, it uses multidimensional aggregation of proprietary and real-world data (RWD), along with tokenization technology, to surface patient populations that traditional site databases cannot reach.
Why does physician engagement matter?
Trust in physicians as a source of health information remains very high (90% in an April 2025 Annenberg Public Policy Center survey), and 51% of respondents in CISCRP's 2025 Perceptions & Insights study prefer to hear about clinical research from their doctor — yet only 8% of those aware of a study actually heard about it that way.
NOV 19, 2025
Webinar
Patient Engagement & Recruitment
Boost Participant Recruitment with Precision Feasibility and RWD
Traditional site selection based on past performance isn’t enough. Sponsors need data-driven strategies to optimize global trial planning. Learn how independent insights and precision feasibility unlock better site enablement and patient recruitment.
