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OTC Marketing Awards 2023
23 Nov 2023 - 18:30 - 02:00
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THE WINNERS HAVE BEEN ANNOUNCED

Known as ‘the Oscars of the industry’, the OTC Marketing Awards proudly recognise and reward the very best brands in OTC healthcare. All Awards entries will be carefully reviewed by an independent Judging Panel - a group of senior industry experts from around the world, handpicked for their experience and objectivity. This prestigious annual event of networking and celebration will incorporate a gala black-tie dinner and Awards ceremony, on Thursday, 23 November at the Royal Lancaster Hotel, London.

Key details

Ceremony: Thursday, 23 November, 2023

Royal Lancaster Hotel, London

THE WINNERS HAVE BEEN ANNOUNCED
THE OTC MARKETING AWARDS CATEGORIES 2023

This Award is open to any OTC product – either a new brand or a line extension to an existing brand – launched between August 2022 – August 2023. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted

WINNER
  • Gina 10 micrograms vaginal tablets, Novo Nordisk

FINALISTS
  • Benylin Herbal Chesty Cough Sugar Free Syrup, Kenvue
  • Cialis Together 10mg tablets, Sanofi
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health – Highly Commended
  • Gina 10 micrograms vaginal tablets, Novo Nordisk
  • Nicorette QuickMist Mouthspray & Nicorette QuickMist SmartTrack Mouthspray, Kenvue – Highly Commended
  • Nizoral Anti-Dandruff Daily Prevent Shampoo, Thornton & Ross
  • Sensodyne Sensitivity & Gum, Haleon
  • TheraTears 5 in 1 Eyecare, Prestige Consumer Healthcare

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the – line – exceeding £0.5 million between August 2022 – August 2023. Your entry can be for the umbrella OTC brand or for a product/sub – brand of the umbrella OTC brand. Please provide an overview of all the main marketing initiatives, such as advertising, public relations, and training. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a big budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

WINNER
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health, Starcom, Jungle Cat, BETC, B-Ad, FKC

FINALISTS
  • Allevia, Sanofi, Hearts & Science, PHD, Media Monks – Highly Commended 
  • Beconase, Perrigo, Wavemaker
  • Cetraben Pro Hydrate Five, Thornton & Ross, We Are Twelve
  • Cialis Together, Sanofi, Hearts & Science, Saatchi & Saatchi Wellness, Salutem
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health, Starcom, Jungle Cat, BETC, B-Ad, FKC
  • Gina 10 micrograms vaginal tablets, Novo Nordisk, Bray Leino
  • Nicorette, Kenvue, OneVue, AMV BBDO, Four, 21Six, BCW
  • Nurofen, Reckitt, McCann, Golin – Highly Commended 

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is designed for OTC brands which have been supported by a total marketing spend – both abovethe-line and below-the – line – of up to and including £0.5 million August 2022 – August 2023. By OTC brand, we mean the overall umbrella OTC brand. Line extensions of umbrella OTC brands can only enter for this Award if the total marketing spend for the umbrella OTC brand falls within the definition of a small budget. Please provide an overview of all the main marketing initiatives – advertising, public relations, etc – for the brand. Sponsorship campaigns should also be submitted in this category if the spend is eligible. Sponsorship may involve broadcast media, such as television and radio; sporting events; health-related initiatives; the arts; the environment, or community projects. The target audience can be consumers, retailers, and/or healthcare professionals. Judges will be looking for creative excellence and effective use of a small budget in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

WINNER
  • Difflam, Viatris, VMLY&R, Havas Media, Toluna, CIG

FINALISTS
  • Buscopan, Sanofi, Hearts & Science, MRM Spain
  • Cetraben, Thornton & Ross, We Are Twelve
  • Difflam, Viatris, VMLY&R, Havas Media, Toluna, CIG
  • Germoloids, Bayer, Oliver Marketing, Essence MediaCom
  • Hedrin, Thornton & Ross, We Are Twelve – Highly Commended 
  • Rennie, Bayer, MullenLowe, Mediacom, Oliver Agency
  • TheraTears 5 in 1 Eyecare, Prestige Consumer Healthcare, PNK28!, Shynee, Satellite PR, Click, Mediacom, Ceuta – Highly Commended 
  • Tiger Balm, Perrigo, Wavemaker, Curious, GMG

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand between August 2022 – August 2023. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience

WINNER
  • Hedrin, Thornton & Ross, We Are Twelve

FINALISTS
  • Allevia, Sanofi, Hearts & Science, PHD
  • Benylin, Kenvue, Onvue, AMV BBDO, Hogarth
  • Berocca, Bayer, EssenceMediacom, Evoke Mind+Matter, OLIVER – Highly Commended 
  • Cetraben Pro Hydrate Five, Thornton & Ross, We Are Twelve
  • Hedrin, Thornton & Ross, We Are Twelve
  • Jungle Formula, Perrigo, The Social Shepherd
  • Lovima, Maxwellia
  • Metanium, Thornton & Ross, We Are Twelve – Highly Commended 

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand between August 2022 – August 2023. Judges will be looking for creative excellence and effectiveness in raising awareness, promoting the personality, and encouraging sales of the OTC brand directly or indirectly to a target audience.

WINNER
  • Difflam, Viatris, VMLY&R, Havas Media
FINALISTS
  • Allevia, Sanofi, Hearts & Science, PHD – Highly Commended 
  • Calpol, Kenvue, UM London
  • Cetraben, Thornton & Ross, We Are Twelve
  • Cetraben, Pro Hydrate Five, Thornton & Ross, We Are Twelve – Highly Commended 
  • Difflam, Viatris, VMLY&R, Havas Media
  • Hana, Perrigo, Precision Marketing Group, Dirt & Glory Media, UM London, Fountain Partnership
  • Nurofen, Reckitt, McCann, Energy Studios
  • Tiger Balm, Perrigo, Wavemaker, Curious, GMG

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any television or video advertising campaign – excluding sponsorship and point-of – sale broadcasting – for an OTC brand running between August 2022 – August 2023. This can include television commercials, videos created for social media, and YouTube channels and videos. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

WINNER
  • Beconase, Perrigo, Curious, Wavemaker

FINALISTS
  • Allevia, Sanofi, Hearts & Science, PHD
  • Beconase, Perrigo, Curious, Wavemaker
  • Cetraben Pro Hydrate Five, Thornton & Ross, We Are Twelve – Highly Commended 
  • Deep Heat, Deep Freeze & Deep Relief, Mentholatum, Seven Stars, 1DA
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health, BETC, B-Ad, FKC, Starcom
  • Nurofen, Reckitt, McCann – Highly Commended 
  • Nytol, Perrigo, Wavemaker, Brands2Life, All Creative, HH Global
  • Olbas, Lanes Health, Bray Leino

WHO CAN ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any trade or consumer public relations campaign running August 2022 – August 2023 for an OTC product. Judges will be looking for evidence that the campaign’s objectives have been realised in terms of measurable results. Entries are invited for initiatives including trade – press launches, innovative pharmacist training and brand involvement, help-lines, disease awareness days, healthcare websites, consumer information packs, work with patient or healthcare professional groups, activities supporting sponsorship campaigns, newsletters or a myriad of other activities and techniques that can be used to promote the personality and use of an OTC brand indirectly to a target audience.

WINNER
  • Nurofen, Reckitt, McCann, Golin

FINALISTS
  • Calpol, Kenvue, Ogilvy, Mediabrands, OneVue, Rapport, Mediaworks, NSPCC
  • Deep Heat & Deep Freeze, Mentholatum, Jungle Cat Solutions
  • DenTek, Prestige Consumer Healthcare, Satellite PR
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health, Jungle Cat Solutions – Highly Commended 
  • Gina 10 micrograms vaginal tablets, Novo Nordisk, Real Chemistry
  • Nurofen, Reckitt, McCann, Golin
  • Olbas, Lanes Health, Speed Communications – Highly Commended 
  • Sudocrem, Teva, Satellite PR

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is for any OTC brand launched or repackaged between August 2022 – August 2023. Judges will be looking for packaging that is not only informative and practical to use, but also gets noticed on the shelf and conveys the essence of the OTC brand. Judges will also be interested in the design of any patient information leaflet. Images of samples must be submitted.

WINNER
  • Benylin, Kenvue, SGK Design

FINALISTS
  • Benylin, Kenvue, SGK Design
  • Piri Allergy (Piriteze, Piriton, Pirinase, Pirinatural), Haleon, Elmwood – Highly Commended 
  • Savlon, Thornton & Ross, PB Creative
  • TheraTears 5 in 1 Eyecare, Prestige Consumer Healthcare, Hunt Hanson

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any pharmacy education, learning and/or training initiative running between August 2022 – August 2023 for an OTC product, brand, or portfolio of OTC brands. Education and training initiatives in a variety of formats – including training manuals, digital and/or online guides and seminars – are eligible to enter for this Award. The scale of training is unimportant: entries may range from a single seminar up to an extensive programme comprising many different elements. The target audience could be either pharmacists or their assistants or both. Judges will be particularly keen to see evidence that the training achieved its objectives.

WINNER
  • Allevia, Sanofi, Skills in Healthcare, CIG

FINALISTS
  • Allevia, Sanofi, Skills in Healthcare, CIG
  • Aveeno, Kenvue, CIG Healthcare Partnership
  • Aveeno Baby CPD Programme, Kenvue, Health Professional Academy
  • Gina: Treating postmenopausal VA symptoms, Novo Nordisk, Brand Champions, CIG Healthcare Partnership – Highly Commended
  • Nicorette QuickMist Mouthspray & Nicorette QuickMist SmartTrack Mouthspray, Kenvue, Four, 21Six, McCann Health, BCW – Highly Commended
  • The Pain Code, Perrigo, All Creative Branding, Skills in Healthcare, CIG/Pharmacy Network, Captivating Training Solutions
  • The Ultimate Guide To Care, Thornton & Ross, McCann Manchester
  • Women’s Health - Hana & ellaOne Training Programme, Perrigo, Skills in Healthcare; Captivating Training Solutions

WHO COULD ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

This Award is open to any trade and/or professional advertising campaign and/or support package for an OTC brand running between August 2022 – August 2023. Advertising in any type of trade/professional media – online, magazines, newsletters, or a combination of some or all of these – is eligible to enter. This Award is also open to sales packages – alone or in combination with trade and/or professional advertising – such as instore promotions and point-of-sale materials. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s). Salesforce teams should also enter this category. Demonstrate the use of in-store support given by sales teams including face-to-face engagement, sales strategy support, trade planning, partnership agreements. Judges will be looking for creative excellence and effectiveness in communicating an OTC brand’s essence, positioning, and key sales messages to the target audience(s).

WINNER
  • Nicorette, Kenvue, Four, 21Six, McCann Health, BCW

FINALISTS
  • Allevia, Sanofi, N20 – Highly Commended 
  • Buscopan & Dulcolax, Sanofi, Think Creative
  • Care, Thornton & Ross, McCann Manchester
  • Nicorette, Kenvue, Four, 21Six, McCann Health, BCW

WHO CAN ENTER

The OTC Marketing Awards are open to all consumer healthcare companies, including retailers operating in the UK, and their agencies or associates. Entries are restricted to OTC brands – licensed non – prescription medicines, unlicensed food supplements, herbal and homoeopathic remedies, medical devices, and other selected unlicensed healthcare products – marketed in the UK.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.

WINNER
  • Sanofi

FINALISTS
  • Bayer
  • Haleon
  • Kenvue – Highly Commended 
  • Perrigo – Highly Commended 
  • Prestige Consumer Healthcare
  • Reckitt
  • Sanofi
  • Thornton & Ross

WHO COULD ENTER

Before submitting your entry, please ensure that you have obtained authorisation from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.

WINNER
  • Allevia, Sanofi

FINALISTS
  • Allevia, Sanofi
  • Bronchostop, Perrigo – Highly Commended
  • Calpol, Kenvue
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health
  • Gina 10 micrograms vaginal tablets, Novo Nordisk
  • Nicorette, Kenvue
  • Nurofen, Reckitt – Highly Commended
  • Pyrocalm Control, Dexcel Pharma

WHO COULD ENTER

Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.

WINNER
  • Cialis Together, Sanofi

FINALISTS
  • Benylin Herbal Chesty Cough Sugar Free Syrup, Kenvue
  • Cetraben Pro Hydrate Five, Thornton & Ross
  • Cialis Together, Sanofi
  • Eroxon, Futura Medical, Ceuta Healthcare, Cooper Consumer Health – Highly Commended 
  • Gina 10 micrograms vaginal tablets, Novo Nordisk – Highly Commended 
  • Idavøll, Idavoll Limited
  • Sudafed Plus Blocked Nose Nasal Spray, Kenvue
  • TheraTears 5 in 1 Eyecare, Prestige Consumer Healthcare

WHO COULD ENTER

Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’.

For the four Principal Awards, there is no entry fee. OTC companies or OTC retailers simply need to submit the name of the brand, company, or team along with a 500 – word entry of why they deserve to win the Award. No other supporting information or samples are required. All activities should have been completed within the period August 2022 – August 2023.

WINNER
  • Germoloids, Bayer

FINALISTS
  • Alvita, Alliance Healthcare
  • Benylin, Kenvue
  • DenTek, Prestige Consumer Healthcare – Highly Commended
  • Difflam, Viatris – Highly Commended
  • Germoloids, Bayer

WHO CAN ENTER

Before submitting your entry, please ensure that you have obtained authorization from your client and permission to feature material created by external suppliers, as appropriate. Information contained in entries may be published in editorial unless it is clearly marked ‘Not for publication’

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HEADLINE SPONSOR
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At Kenvue, we realize the extraordinary power of everyday care. Through our iconic brands, including Calpol®, Benylin®, Sudafed®, and Nicorette®, we put this power into the hands of ~1.2 billion people globally – in their daily rituals and the moments that matter most. We are 22,000 dynamic and diverse team members, passionate about insights, innovation and making an impact. We are united by an unwavering courage to see and solve everyday care needs by delivering science-backed, care-forward experiences that are endorsed by healthcare professionals.

As the world’s largest pure-play consumer health company by revenue, we bring a new view of everyday care to the world.

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