Patient Voice to Data: How Novartis Is Listening Up, Harnessing RWE in APMA
Article
Commercial
Physician-turned-pharma exec Iris Zemzoum leads Novartis in the Asia Pacific, Middle East and Africa region. She tells Scrip how Novartis is empowering patients and also partnering across the diverse region to leverage real-world evidence. Novartis seeks to improve health literacy, empowering patients to “speak up for themselves” and to amplify patient voices giving them a “seat at the table” in health policy-shaping.
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From the beginning my driver and North Star has been the patient.
JUL 13, 2023
Press Release
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