Physician-turned-pharma exec Iris Zemzoum leads Novartis in the Asia Pacific, Middle East and Africa region. She tells Scrip how Novartis is empowering patients and also partnering across the diverse region to leverage real-world evidence. Novartis seeks to improve health literacy, empowering patients to “speak up for themselves” and to amplify patient voices giving them a “seat at the table” in health policy-shaping.

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From the beginning my driver and North Star has been the patient.
Iris Zemzoum, APAC President, Novartis

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