Merits of a Multifaceted Approach to Clinical Trial Recruitment
White paper
Clinical
Last updated: Dec 9, 2025
According to a 2024 study “Benchmarking Site Activation and Patient Enrollment,” 33% of sites under-enrolled, and 14% failed to enroll a single patient. The best way to course-correct this is to adopt a multifaceted approach to patient recruitment.
Introduction
Clinical trial recruitment remains a difficult, time-consuming, and expensive prospect for sponsors and sites. According to the 2024 study “Benchmarking Site Activation and Patient Enrollment,” across all sites, 33% under-enrolled, and 14% failed to enroll a single patient. The enrollment timeline across all trials was nearly 15 months on average.
The best way to approach these difficulties is to adopt a multifaceted approach to recruitment that goes beyond traditional channels and ways of thinking. This includes bringing the patient front and center in recruitment efforts, engaging healthcare practitioners (HCPs) in dialogue about clinical trials, and expanding recruitment partnerships.
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Other industries have adapted faster by embracing multiple channels to connect with their audience, and if we don’t do the same in clinical trial recruitment, we risk being left behind like that nostalgic VHS rental shop.
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